Guinness Ghana Breweries PLC has announced a commitment of GHS10 million support package for trade partners to support and help them bounce back into business.
A new campaign “Rise Up” was also launched.
The programme, which is a continuation of the ‘Yεn Nyin Mbom’ loyalty program last year, is an offering to give back to trade partners and customers, to add value to their businesses as they transition from the blow of COVID-19, back into operations.
Following the announcement of the re-opening of open-air bars nationwide, Guinness Ghana has invested the GHS10 million to cover the installation of Veronica buckets and other PPE at bars, fridges, microwaves, cash rewards, free drinks, DSTV installation and educational posters to drive adherence to safety protocols among others to keep themselves as well as consumers safe.
Delivering his remarks at the launch event, Obinna Anyabelechi, Commercial Director, Guinness Ghana said, “We are always being challenged to find innovative ways to support our customers in their business journey.”
“Last year we launched the Yεn Nyin Mbom loyalty program which was a great success, as we saw many of our trade partners receive rewards that have gone a long way to improve their businesses and customer base,” he added.
Mr Obinna further stated: “This year, as we all hoped to eat the fruits of our labour, we were hit with the global health pandemic COVID-19, and life as we all know it, came to a standstill. Many businesses closed down for not one or two, but three to four months. The impact this has had on our customers cannot be overlooked and it is, for this reason, we are launching the Rise Up Campaign, to assure our partners that we are with them and ready to help them rise up, as they bounce back from the effects of COVID-19.”
Mr Alex Boakye, speaking on behalf of the Chief Executive Officer (CEO) of Ghana Tourism Authority, Mr Akwasi Agyemang said, the “government, as well as businesses, are having to re-strategise and implement plans to mitigate the adverse effects of the pandemic on one of the fastest-growing sectors of the economy and the sector that could potentially employ 125,000 people directly and a further 313, 000 indirectly.”
“No matter how small, the tourism sector plays an important part in providing employment to raise living standards. I am very optimistic that Rise Up will be pivotal in improving your tourist sites and bar business which will further integrate into the national economy” he added.
Mr Obinna Anyabelechi, admonished all trade partners to ensure that they followed all protocols that have been put in place by WHO and the government of Ghana, to control the spread of the Coronavirus.