Diageo PLC Group’s Guinness Ghana has appointed Helene Weesie as its new Managing Director (MD).

Helene Weesie takes over from Gavin Pike, who has now been appointed as Managing Director of Diageo South Africa.

Helene will also join the Guinness Ghana Board.

The Board Chairman of Guinness Ghana, Dr. Felix Addo, said: “We are delighted to welcome Helene to our big Guinness Ghana family.

“I have no doubt that she will steer us onto greater success, after Gavin brought the business onto a paradigm of sustainable growth and profitability.

“We look forward to the positive impact she will have on our growth plans and teams; as well as the overall contribution she will make. Welcome Helene”.

Helene has acquired vast international experience within Diageo globally and within the fast-moving consumer goods sector.

Her knowledge and expertise cuts across sales, marketing and general management.

Helene was the Managing Director of Diageo’s Central Europe Cluster of countries.

Prior to this, she led Serengeti Breweries, Diageo’s Tanzanian brewer. During her time with Serengeti Breweries in Tanzania, the beverage brand cemented its current market leading position in a highly competitive environment.

Helene has also worked with Unilever and Heineken across Europe, Latin America and Africa.

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